About Virtue Homes - NE Wisconsin's Custom Home Builders

Get To Know Virtue Homes LLC — Fox Cities Custom Home Builders & Remodeling Contractors

The word “virtue” means “behavior showing high moral standards.” It’s no coincidence that founder, Gerald Helf, chose the name Virtue Homes LLC when starting this home building and remodeling company in 2009. “Virtue” embodies his core Midwestern values and the values we bring to every custom home, semi-custom home, or remodeling project we tackle — quality, honesty, and top notch customer service.

With more than 175 homes and remodels under our belt, we’ve built a strong reputation as one of the Fox Cities and Northeast Wisconsin’s most respected home contractors. We deliver through a unique combination of reliable communication, industry insight, timely management, and cutting-edge design efficiencies.

Our Process

You will notice the Virtue Homes difference from day one with detailed design and floor plans, upfront pricing, and timely responses to all your pre-construction questions. As we move forward with the construction process, we provide accurate schedules, up-to-date budgets, and ongoing feedback and expertise along the way. We even encourage on-site weekly meetings to keep you involved with walkthroughs at critical stages throughout the build, so you’re never left worrying or wondering about your new home. From initial lot selection to move-in day, we promise you an enjoyable custom home construction experience.

When it comes to quality, we treat every build with as much care as if we’re building our own home. That means we accept nothing less than the high-quality materials, superior craftsmanship, and sharp attention to detail we’d want in our home. We know we’re only as good as our team, which is why we hire quality craftsmen and hold our crews to a very high standard when it comes to experience, cleanliness, and organization. We’re so sure of our work and products, we back it up by going out of our way to fix any warranty issues quickly, at no cost to you.

Overall, Virtue is more than just a name. It serves as our foundation and it’s how we measure the success of every project.

Meet Our Team


Gerald Helf

Owner, Residential Construction & Construction Management Expert

Gerald, the face and brains behind Virtue Homes, exhibited a passion for construction at an early age. He got his start in residential construction through his father and grew up working in the trades right here in the Fox Cities. He attended Appleton West High School where he took as many construction, technology, and engineering classes as he could and received the Technology Achievement Award his senior year. He went on to earn his Bachelors of Science in Construction Management from the University of Wisconsin-Stout in Menomonie.

Gerald is a Certified Associate Constructor through the American Institute of Constructors. Never one to settle, he remains on the cusp of design build innovation by working closely with the Focus on Energy New Homes Program and local organizations like the Home Builders Association of the Fox Cities, and enrolling in continuing education classes to expand his expertise.

Dan Klopfer

Sales & Realtor

Dan, a realtor in the Appleton area, has a passion and skill for helping people find the right home for them. He graduated from the University of Wisconsin – Stevens Point and worked in numerous outside sales and service-related positions. When his daughter was born in 2009, he took the leap of faith to put his sales skills to use as a real estate agent with Coldwell Banker: The Real Estate Group in Waupaca.

His story actually starts like many of our customers. When he returned to Appleton in 2012, he was looking for his next house. He looked at many homes with his family, but finally decided on building when they couldn’t find one that seemed to fit. The Klopfer family knew from looking at some spec houses that they wanted to get a quote from Virtue Homes due to the quality and craftsmanship they’d seen.

After interviewing local builders and discussing options, Dan and his family decided to build with Virtue Homes. During that time, he connected with Gerald, who asked him to list some of the spec homes Virtue Homes was building. From there, Dan learned even more about the design process and helped Virtue Homes better find their niche as custom home builders and remodeling contractors. He was formally hired in 2015 to help customers looking to build custom homes.

With the first-hand knowledge of the custom homes building process and Virtue Homes, Dan brings a unique view that will help make the custom home process easier, smoother, and more fun.


Appleton, Fox Cities & Northeast Wisconsin Home Builder and Basement Remodeling Contractor

Our Customers'
Own Words.

If you’re looking for a custom home builder who will get the job done, you can count on Virtue Homes. As a subcontractor, I have experience working with several custom home builders. Gerald gives great customer service. I have seen him work extra hours with customers to ensure their satisfaction; he isn't happy until they are. Gerald is knowledgeable and detail oriented about all facets of building a home from the ground up.

~ John Kramer